Gearing towards the Holidays season with aims to spread warmth and the spirit of giving, BCI Group created a heartwarming initiative in collaboration with “The Good Socks” Project, a project that provides a nutritious and fulfilling meal for people in need with every purchase of a pair of socks in cooperation with Tkiyet Um Ali.
In a distinctive gesture to support Jordan youth initiatives designed toward enhancing social solidarity, BCI Group is decorating its Christmas trees with “The Good Socks” cans during the festive season in three of its showroom; Mecca St., Abul Hajj Center and City Mall. With each purchase starting December 16th, customers will receive a can stacked with a fuzzy pair of cotton socks made in Jordan from the Good Socks Project along with a thank you message for their purchase and their generous contribution in offering a meal for people in need.
Mr. Fadi Baransi, CEO of BCI Mobile Group commented by saying: “We are proud to see such meaningful initiatives in our beloved Jordan managed by responsible youth who developed an outstanding project to serve a noble humanitarian cause aiming to support the local community. And we at BCI are happy to share the spirit of the festive holidays with our customers, where we can all share this joyous spirit of giving this holiday season”.
Additionally, BCI group will launch a promotional campaign for mobiles and accessories across all its showrooms in Jordan and through the company’s online shopping website www.bci-store.com from 19 to 31 December.