Stemming from BCI Group’s belief in its role to support the local community and to accomplish its values as corporate and individuals, BCI group created a campaign to support Ezweitti Initiative that aims to enhance social solidarity and help people in need.
In this campaign, BCI Group will designate donations boxes in its different showrooms across Jordan and its HQ located in Muqabaleen, in addition to putting a board enabling donors from customers and employees to post their donation tickets and write a message for beneficiaries, whereby the donation will be delivered to Ezweitti initiative to offer a meal for people who can’t afford it.
Mr. Fadi Baransi, CEO of BCI Mobile Group commented by saying: “Ezweitti initiative represents the inherent human values in our Jordanian society, as it provides support to the needy while maintaining their dignity, and we decided to support this initiative as we believe in the youth’s role seeking to bring positive change, and we rely on the values of our Jordanian society, from our own employees and clients, to provide assistance to the needy beneficiaries of this initiative.”
It is worth noting that Ezweitti is a unique societal initiative that embeds social solidarity values among individuals, as it is a restaurant that works to achieve social and economic solidarity values. The initiative has two branches located in down town and Dair Alla, where a person comes to the restaurant and decides to pay the price of a meal for a needy person, then he hangs a paper on the wall so that whoever can replace it with a meal he can eat.